The tag-line of Nixon's press release is "The best watches in the Galaxy," which either suggests their marketing team has a penchant for hyperbole, or that the Galaxy to which they are referring focused too heavily on light saber refinement and forgot about high-end horology.
But market-wide comparisons aside, the quartz-powered gimmick-gadgets are some of the better models on offer from the California-based brand,and the automatic is a decent step-up in the overall quality we might expect from Nixon. And it's true as well that these Nixon Star Wars Dark Side watches will have a wide, demographic-spanning appeal, thanks to their relative affordability, playful appearance, and association with a franchise that has managed to make branded Pepsi cans collectible.
The Nixon Star Wars Dark Side Collection leans entirely on the branding, but the design team have added a plethora of nods to the films and the characters these watches supposedly embody. There are loads of little quirks that fans of the franchise will love, and enough self-awareness for these tickers to be palatable. A variety of interesting colors have been applied to the stainless steel models using a cerakote coating to tie these watches to the characters they represent.
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